Research & Case Studies

Evidence, not anecdote.

Free executive briefs on the blog. Premium data packs with full methodology for operators who need the complete picture.

Tier 01 — Free
Automation

Why Most AI Automation Projects Fail Before Go-Live

Executive Brief

The AVE diagnostic framework applied to the 70% failure rate — diagnose first, architect second, build third.

  • Automation Opportunity Matrix
  • Process readiness scoring
  • One-week diagnostic plan
Read executive brief →
Africa · C-Suite

Rewiring the African C-Suite: AI-First Playbook

Executive Brief

Africa's AI challenge is execution, not adoption. A playbook for Nigeria, Ghana, Kenya, and South Africa.

  • C-suite restructuring lever
  • One-number KPI discipline
  • AVE-aligned implementation
Read executive brief →
Content Strategy

Pillar Pages Without Clusters Burn Budget

Case Study

Topical authority requires architecture, not volume. The C2C pillar-cluster model in practice.

  • ICP search journey map
  • Cluster minimum viable set
  • Content ROI attribution
Read executive brief →
AffiliateOS · Creator Commerce

Your Followers Are Ready to Buy. Your Infrastructure Is Killing the Sale.

Executive Brief

Why browser redirects destroy 82% of buyer intent on African mobile — and the headless settlement architecture that closes the gap.

  • Intent decay model C(t)=C₀·e^(−λt)
  • 4.9× settlement yield vs link-in-bio
  • WhatsApp-native checkout rail
Read executive brief →
OpenMarket · African Commerce

The Death of the E-Commerce Clone: Coordination, Not Disruption

Executive Brief

Why Africa's $40B informal retail economy cannot be disrupted — only coordinated — and what replaces the failed asset-heavy playbook.

  • 85% informal FMCG trade
  • AfCFTA + PAPSS rails
  • Capital-light coordination protocol
Read executive brief →
Tier 02 — Licensed
Automation
Licensed

SMB Automation ROI Data Pack

Premium research — full methodology & data

Extended version of our automation ROI research: full dataset, methodology breakdown, sector benchmarks, and implementation cost models.

  • Full research PDF
  • ROI calculator spreadsheet
  • Sector benchmark tables
  • Methodology appendix
Executive
Licensed

African C-Suite AI Executive Brief

AI-first playbook for automation-driven growth

Licensed executive brief covering Nigeria, Ghana, Kenya, and South Africa — AVE-aligned, humanised for C-suite readers, with playbook implementation checklist.

  • Executive brief (PDF)
  • Country priority matrix
  • C-suite council charter
  • One-number KPI worksheet
Creator CommerceAffiliateOS
Licensed

AffiliateOS — The Headless Commerce Paradigm

Restructuring the creator economy settlement layer

Full techno-economic case study: intent decay model, dual-engine Sigil + edge routing architecture, competitive capability matrix, TAM/SAM/SOM, and 5-year projections. Interactive HTML + PDF.

  • Full case study (PDF)
  • Interactive HTML edition with charts
  • Intent decay & settlement rate model
  • Architecture diagrams & competitive matrix
  • +1 more

$84.99

Interactive + PDF

Open case study
African CommerceOpenMarket
Licensed

OpenMarket Africa — The Coordination Imperative

McKinsey-grade strategic case study

Interactive case study + PDF: why asset-heavy e-commerce failed in Africa, the coordination protocol model, AACI credit engine, AfCFTA/PAPSS rails, and 5-year projections.

  • Full case study (PDF)
  • Interactive HTML with charts
  • Informal trade economics model
  • Platform architecture & AACI deep-dive
  • +1 more

$99.99

Interactive + PDF

Open case study

In Research

Operations

The True Cost of Manual Operations

Cost model by function, team size, and sector.